Jung Saem Mool Takes Over Times Square for Sephora Launch 

Jung Saem Mool Beauty, the globally acclaimed Korean makeup artistry brand founded by legendary celebrity makeup artist Jung Saem Mool, launched at Sephora. 

The brand brings its signature approach to Korean beauty and Glass Skin artistry to the U.S. 

The launch is being celebrated with a series of high-impact consumer and influencer activations in New York and Los Angeles, including an expanded Sephora-exclusive complexion offering, a Times Square digital takeover, social experiences, product giveaways, and a Los Angeles mobile pop-up.

Beginning August 24, Jung Saem Mool Beauty will take over Times Square as part of a multi-platform digital campaign designed to bring the Sephora launch directly into the heart of New York City. 

From August 24–26, Jung Saem Mool Beauty will invite consumers to experience the campaign in person through its “Come Find Us in Times Square” Social Photo Challenge, taking place near the Sephora Times Square store from 1:30–5:30 PM each day. 

Jung Saem Mool Beauty will also offer the Pang Pang Lucky Spin Giveaway from September 8 and September 12–13. 

The Sephora campaign will continue in Los Angeles this fall with a Sephora x Jung Saem Mool Influencer Master Class on October 1, bringing creators together for an immersive introduction to Jung Saem Mool’s signature artistry techniques and approach to Glass Skin.

On October 3–4, the brand will bring the experience directly to consumers with a Jung Saem Mool Beauty mobile pop-up at The Grove in Los Angeles. 

The two-day experience will feature product discovery, giveaways, and interactive photo moments designed to introduce consumers to the brand and celebrate its Sephora launch.